All the channels available to you can be split into paid, owned and earned channels. Do you know which one is which? Why should you care? - In today’s episode, Khundmir, Priya and Arvindh discuss the different channels,

Last week, we spoke about the different ways you can use digital media tools in events. In today’s episode, I’m going to share some of my favourite tools to take your event to the next level.

The new year is here and most companies are on the last stretch in this quarter. There are budgets being planned for the next year and - without a doubt, events would be the biggest line items. - The question is - are you using your events properly?

Did you know that India has some great podcasts for business? Listen to this episode to find out which ones they are!

Did you know that IoT has a big role to play in marketing? This is what Ramanan Subramani, Chief Exploration Officer at Brave New World has to say.

Sometimes, marketing programs suck. You're throwing money at the problem, but it's not going away. And you're pretty sure that your product does not suck. So, what do you do to fix this situation?

Three Indian ads that break the mould and make us think. Check out our opinions on Insurance, Fashion and what is possibly India's first 'Collaborative' advertisement.

Have you wanted to get more people to sign up for your email list? Opt in bribes are fading? This is what you need: content upgrades. In this episode, Gundu discusses content upgrades, the way they work and of course, some good examples.

We're kicking off the year with a bang with a discussion on Facebook's cleverly named 'Free Basics' and the concept of Net Neutrality. We discuss the problems, the alternatives and some possible solutions as well.

This is the last episode of the year & we have some very special announcements! Check it out!