Is Positioning the new CEO lever? And how is it best done? We asked Pete Daffern, a veteran tech exec...

CEO Bill Connor was brought into SonicWall to turn around the 28-year-old cybersecurity company...

Chris Keene, CEO of Gigster is interviewed by Firebrick founder, Bob Wright and Positioning Strategist, Bob Macdonald.

Is your company pitch 36 slides of techno jargon? Are executive buyers turned off by your geek speak?

Is your positioning winning or losing? How do.you know? What are the metrics for success?

B2B Positioning: Whose job is it anyway? Who in your B2B tech company is responsible for positioning?

What is the difference between branding and positioning? If I am a B2B tech company, do I need both?

Listen to the first in our podcast series about the keys to creating powerful B2B tech positioning stories.