Listen as Dave Woodlock, Market Development Manager at HP’s 3D printing group discusses lessons learned when incorporating 3D printing into your business as a product and as a tool. Notes Woodlock, many assume that what holds 3D printing back in terms of greater implementation is material, hardware, and so on. But what HP has found is that change management is a larger issue that executives must address. Woodloock also takes a look at 3D printing’s benefits to saving time in getting product to market faster, and in how this technology will expand the role of the engineer in design and manufacturing.