Overpricing rental properties costs investors weeks of vacancy time, while underpricing locks in lost income for entire lease terms. Keyrenter CEO Brandon Scholten and leasing specialist Shawn Riley break down their proven 4-step rental analysis process that helps Colorado investors avoid both costly mistakes.

Chris Lopez joins forces with the Keyrenter team to demonstrate exactly how property managers analyze rental markets using tools most investors never access. Brandon brings 10 years of Colorado portfolio data while Shawn performs 40+ rental analyses weekly, giving them insights into what actually rents versus what owners hope to achieve.

This comprehensive training reveals why 70% of owners start above recommended rent ranges and how the first week on market determines your entire leasing timeline. From Rent-O-Meter analysis to Zillow competitor research to proprietary portfolio data, you’ll learn the exact process professional property managers use to minimize vacancy time while maximizing rental income.

In This Episode We Cover:

• 4-step rental analysis process using Rent-O-Meter, Zillow, and portfolio data
• Why starting $200-300 above market rate typically results in renting at the bottom of your range
• First week performance rule – need 2-3 tours booked or immediate price adjustment required
• Case study: Denver condo rented in 8 days at $1,950 while mountain view units stalled at $2,200+
• Interior finishes that matter – clean carpet beats kitchen remodels for rental ROI
• How AC vs swamp cooler affects conversion rates with out-of-state tenants
• HB25-1090 legislation impact – new transparency requirements changing pricing strategies

Whether you’re underwriting your first rental property or optimizing an existing portfolio, this step-by-step rental analysis training provides the data-driven approach Colorado investors need to make profitable pricing decisions. Don’t let guesswork cost you thousands in lost rent or extended vacancy periods.

00:00 – Welcome & Guest Introductions 
05:34 – Why Rental Analysis Matters 
07:50 – Step 1: Rent-O-Meter Analysis 
08:59 – Step 2: Zillow Active Listings 
11:54 – Interior Finishes Impact on Rent 
14:11 – AC vs Swamp Cooler Premium 
15:40 – Step 3: Property Manager Portfolio Data 
16:40– Step 4: Setting Rent Ranges Not Fixed Numbers 
18:21– Case Study #1: Denver Mid-Century Condo – Mountain view units
21:05– Case Study #2: Edgewater Single Family 
30:38 – Live Rental Analysis: Thornton 4BR/2BA
32:09– Rent-O-Meter Comp Breakdown 
35:05– Zillow Comp Analysis 
38:29– In-Portfolio Comp Verification 
45:52– Owner-Paid Perks Strategy 
47:39– HB25-1090 Legislation Impact 
55:22 – Fall Rental Season Strategy 

Brandon Scholten: brandon@keyrenterdenver.com

LinkedIn: Brandon Scholten

Website: https://keyrenterdenver.com/

Keyrenter Contact:

Rental Analysis: shawn@keyrenterdenver.com

Investor Events: virginia@keyrenterdenver.com

Free Rental Analysis

Upcoming Investor Dinner: Join Key Renter for their next investor dinner on Thursday, October 9th from 6-8pm at their Wheat Ridge office. Topic: “Property Management in Transition” Space is limited – RSVP by emailing virginia@keyrenterdenver.com.

Property Management Consultation: If you submitted a property during the webinar and didn’t receive your analysis, Shawn Riley will be following up individually. For new requests, contact shawn@keyrenterdenver.com.

Keyrenter Property Management Denver provides rental solutions for homeowners and real estate investors in the metro area who are interested in transforming their properties into passive income. It offers various services, from property marketing and thorough applicant screening to tenant placement and 24/7 maintenance services. Keyrenter Denver’s team of experts can take the clients’ burden of managing their rental off their hands so they can get back to what matters to them.