Emilie Seitz joined the Optoturban podcast to discuss her Instagram page (@eyeseitz) and the benefits of social media: * Easily stay in touch with friends and family* Regularly foster new friendships* Efficiently learn from experienced members of the optometry community* Diligently mentor others* Cheaply market your brand She had some recommendations for those interested in starting an account:  * Be as authentic as possible* Focus on discussing new topics For more content from Emilie Seitz feel free to follow her at @eyeseitz for Instagram. For more content from Optoturban feel free to subscribe to his new Youtube channel. Or feel free to follow Jasdeep on Instagram, Facebook, and LinkedIn.