With the rising popularity of evidence-based approaches to training and nutrition and the demand for further research in the field of exercise physiology, there has been a stigmatization of "bro-scientists" everywhere.  We look down on them from our ivory tower of knowledge only to laugh at their seemingly silly methods of training and eating... but perhaps we are a being a bit hasty in our judgment. Perhaps the "bro's" aren't so silly after all. Listen to Ben, Ryan, and Jacob discuss the "Importance of Bro."