Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data
Jeff Greenfield - The Value of Multi-Touch Attribution | Ep. 046
Jeff Greenfield sits with Sima Vasa today for the sixth installment of this Attribution Accelerator round-up series. He shares how marketing mix models differ from multi-touch attribution, as well as how the latter helps marketers play in the modern sp...