On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships.

Key Takeaways:

(03:10) Pivoting to new verticals drives success.

(03:28) Deepening relationships with existing clients is key.

(04:39) CEOs must confront and manage their fears.

(05:09) Entrepreneurs need to overcome fear and seize opportunities.

(06:09) Branding in market research is evolving rapidly.

(07:48) Demonstrating value in terms of revenue is essential.

(10:09) Upskilling is crucial for staying relevant.

(12:24) Digital transformation enhances team collaboration and engagement.

(14:30) Visibility and relationships are vital for success.

(16:42) Emotional intelligence plays a key role in business relationships.

(19:54) Small favors can have a big impact in business.

(20:24) Collaboration doesn’t always have to be a big deal.

Resources Mentioned:

Little Bird Marketing
Suzy
Digital Transformation Success Podcast

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