On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.

Key Takeaways:

(02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.

(05:40) Insight into FieldAgent’s innovative start and market impact.

(11:20) Rick discusses using severance as seed money for business ventures.

(15:30) Expansion of FieldAgent through strategic acquisitions and technology.

(20:45) The crucial role of consumer engagement in data collection.

(25:50) Adaptation of retail to technological advancements and consumer expectations.

(30:10) The importance of mobile tech in enhancing retail experiences.

(33:25) Rick emphasizes the value of real-time data in retail decision-making.

(35:40) Looking ahead: The future of retail analytics and consumer data.

Resources Mentioned:

Field Agent

Procter & Gamble

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