Data Gurus

Data Gurus

Latest Episodes

Transforming Out Of Home Media Measurement | Ep. 72
September 24, 2019

The President of Geopath, Kym Frank, sits down with Sima Vasa for today’s chat. They discuss the history of Geopath, how they use eye-tracking studies, and location data The Uniqueness of Geopath Geopath is a unique organization founded in 1933,

Qualitative Research and Creating Connection with Nikki Lavoie | Ep. 71
September 17, 2019

CEO and Founder of MindSpark Research International, Nikki Lavoie, joins Sima Vasa today. They discuss the two niches that Nikki has found work really well together for her Paris-based company: 1) international qualitative research and 2) UX research.

Detecting Signals in Data w/ Malcolm De Leo | Ep. 070
September 10, 2019

In this episode, Sima Vasa converses with Chief Evangelist for Quantifind, Malcolm De Leo. He shares with us how Quantifind detects signals to help predict outcomes, how he embraces innovation in his career and how he enforced the philosophy of “Corpor...

The Future w/ Merrill Dubrow (Part 2) | Ep. 69
August 27, 2019

Today’s episode is our second for our two-part series with guest Merrill Dubrow, the President, and CEO of M/A/R/C Research. He shares with us what gets him excited, especially after serving the industry for 25 years. Merrill Dubrow, a thought leader,

The Importance of Relevance w/ Merrill Dubrow (Part 1) | Ep. 68
August 20, 2019

Today’s guest is Merrill Dubrow, the President, and CEO of M/A/R/C Research. He shares with us some important industry perspectives on automation and the consultative role of insights companies. This is an episode for industry professionals who wish to...

Scaling Up Talent w/ Nicole Patel | Ep. 67
August 13, 2019

Today’s guest, Chief People Officer Nicole Patel joins Sima Vasa to discuss the recruitment process and employee retention at LUCID. Further, she shares the processes they employ within the organization and the culture they promote that is centered on ...

Unleashing the Power of Analytics w/ Jason Krantz | Ep. 66
July 30, 2019

Today’s guest entrepreneur Jason Krantz of Strategy Titan joins Sima Vasa to discuss a wealth of information about data analytics and insights in the B2B space. He shares his personal experience in having a balance between technical and business skills...

Next Gen Leaders: Fresh Perspectives w/ Katie Sands and Brad Franz | Ep. 65
July 23, 2019

In today’s episode, Sima Vasa sits with Executive Director of Client Development at Paradigm Sample Katie Sands, together with Sr. Consultant for Sampling at Burke Inc., Brad Franz. Both are considered next-generation of leaders for the market research...

Ponderings about Marketing w/ Priscilla McKinney | Ep. 64
July 09, 2019

In today’s episode, Sima Vasa sits with Priscilla McKinney, CEO of LiTTLE Bird Marketing. Together, they talk about her company and their edge in content marketing, some tips on personal branding and her struggles and triumph as an entrepreneur.

PlayFULL Insights™ w/ Karen Lynch | Ep. 063
July 02, 2019

Karen Lynch, Senior Director of Qualitative Insights at InsightsNow Inc. joins us today to talk about PlayFULL Insights™, an innovative approach to qualitative research. Karen was granted the Market Research Disruptive Innovator award for her work whic...