Dr. Kim Saxton has over 30 years of marketing and market research experience, working with large corporations, startups and medium-sized businesses. Currently, she teaches marketing at Indiana University’s Kelley School of Business. Her research on market segmentation, branding, and venture ecosystems has received national recognition. Kim is also an active angel investor and advisor to high-potential startups. She is a member of the advisory board of The Startup Ladies and PERQ. She also serves as an Associate Editor for the Journal of Advertising Research.