The CX Cast

The CX Cast


243: Merging CX Teams After An Acquisition (R)

April 29, 2021

After a merger and acquisition, CX teams must face the realities of combining forces.  From VoC measurement to the overall approach for improving experiences, they must evaluate ways of working across both organizations.  In this episode, we are joined by Yvan Goupil, Head of Customer and Marketing Insight at Virgin Money UK, who experienced and succeeded at merging CX teams after an acquisition. He shares what worked well throughout the process, as well as some challenges they encountered.Click the titles below for more on this topic:

Case Study: UK Bank Virgin Money Transformed CX And Improved Business Outcome