Companies strive to innovate but their attempts often fizzle. Two root causes of this failure are 1) lack of organizational buy-in for the innovation function and 2) a company culture that puts too much of the risk on the shoulders of individual employees. In this episode, we discuss the best practices for CX Pros and their colleagues to apply in order to ideate, incubate, and launch winning innovations.
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* [Video] Create Experiences Rooted In Customer Needs, Not Technology