Our guest Michael Williams, CMO for Grand Prix America, Formula One, has worked in sports marketing his entire career including the NFL, NHL, San Francisco 49ers and Mighty Ducks of Anaheim in addition to Disney. In this edition he shares that sports...

Storytelling is the great connector, and one of the most powerful tools in a leaders toolbox. Yet few have developed the skill and have leverated it fully to build powerful connections with their employees, customers and business partners. William...

Since the dawn of man, belongingto a group or a community is what kept us safe. It's how we distributed the labor of survival, practiced our religion or had our fun. It's no different today. Where there are like-minded people with a common interest,...

Today, there are multiple ways we communicate with our customers using technology. Our website, social media, ads, email, etc. But where most businesses miss the mark, and miss the money, is with their ability to tell the story of their business in...

By the time most companies get to the point of mapping the customer journey, they are already way behind in the game.  When customer journey mapping should be done is before your build out your solution. Guest Jana Sedivik explains the massive...

The pulse of social media and ratings & review websites are increasingly powerful as more consumers understand that THEY hold the power.  Businesses who are not fully engaged in this vehicle that amplifies your brand is missing the big...

Yet another example of where the 'customer experience' is ruling the school. With Medicare reimbursement being tethered to patients perception of the care received, there is big money on the table that is motivating healthcare providers to put 'care'...

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