I’ve been talking with people about 2018 what’s coming up and everyone wants this step-by-step easy way to go through business and life. I understand we need direction we need focus; we’re all in love with this idea of setting … Read the rest

It's not a world of funnels only as marketers see it, but it's also not just a world of visibility and reach as branding often sees it.

Growth marketing is content marketing mixed with the customer experience, and the cycles it takes for them to choose you.

Content marketing lessons learned from a 20 year project, from user generated content to original to curated content.

Content marketing starts with user generated content, a 20 year experiment.

I think being mainstream is probably a detriment. You dont have a particular audience to go for so you do what the movie studios do, you have to spray everybody, which costs you a fortune. Stephen