After talking about the boom times in the pandemic, Mark and Dustin reset about what it takes to manage the sales and strategy for a large credit union in 2023 and beyond. Mark and Dustin do quite a bit of prognostication in this episode, so we will revisit it next year to see if they are right!

IN THIS EPISODE:

• [02:20] Dustin shares his working history through the banking field to the Credit Union industry. 
• [07:10] Dustin tells the genesis of Clearview Federal Credit Union, where he is the VP of Lending. 
• [09:18] Dustin talks about the differences between living in Albuquerque and the PA area. 
• [12:53] What is the outlook for the liquidity situation in attracting deposits in 2023, and how do geographic limitations affect the Credit Union? 
• [19:13] Dustin discusses the car lending aspect of the Credit Union. 
• [23:53] Discussion of the home equity and mortgage markets and how homeowners may be staying in their homes just to keep the low-interest rate. 
• [31:32] Discussion of the commercial real estate market and the challenges that exist, and Dustin reveals the message that can be sent to the marketplace. 
• [36:37] Dustin talks about the solicitations he receives as the VP of Lending and how he screens those in or out. 

KEY TAKEAWAYS: 

• Attracting depositors is more challenging than it used to be.  Credit unions need to target ways people think about their investments and develop creative ways to attract electronic deposits back into local branches.
• The biggest obstacle for Credit Unions is that they have local parameters fencing them in, whereas big banks and neo-banks do not.
• A Credit Union shouldn’t tie up all their lending power to vehicles only, which can hold you captive to the ebbs and flows of the car market.

RESOURCE LINKS

Mark Ritter - Website

Clearview Federal Credit Union - Website

Dustin Holmberg - LinkedIn

BIOGRAPHY: Dustin Holmberg is a longtime credit union executive currently the VP of Lending at Clearview FCU in western PA. In this role, he leads all consumer, business, and mortgage lending for Western PA's largest credit union. Dustin is also a board member of MBFS.