Consumers like options. Whether shopping for a new car, refrigerator or pair of kicks, we seldom make a purchase without considering at least one alternative. And technology has made this kind of shopping easy. In the world of healthcare, however, this doesn’t seem to be the case. While technology has accelerated in some areas of healthcare, is has severely lagged in others, like health benefits.

In this episode we discuss how technology — specifically AI (artificial intelligence) and machine learning — can play a meaningful role in helping consumers select the right coverage and save money on the care they receive. With COVID-19 forcing us all to adapt to new ways of interacting with healthcare, benefit administrators and employers have an unprecedented opportunity to increase adoption and see real change.