Crazy Good Talks

Crazy Good Talks


What It Means To Be a Thought Leader With John LoDuca Part 1. (Ep 33)

May 11, 2022

A ‘Thought Leader’ has the ability to transform people, industries, and sometimes even the world.


In order to be considered a thought leader you must voice (or pen) original ideas AND you must differentiate yourself through a unique process. 


In this episode, Deirdre Van Nest speaks with John LoDuca, founder of Playbook Builder, about how to capitalize on your wisdom and be viewed as a thought leader.


Deirdre and John discuss: 



  • What exactly IS ‘Thought Leadership’?
  • How to package your wisdom to stand out from the herd.
  • Why creating a unique process is a key element in differentiating yourself.
  • Top tips for identifying your own unique process.
  • And more

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About Our Guest:


Jon is founder and president of The Wisdom Link (founded in 2002), an intellectual capital development firm where he’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder (founded in 2012), a knowledge management software and consulting services company. As a trusted advisor to several hundred of the top 1⁄2% income earning entrepreneurs from across the US, UK and CAN, Jon is called upon to provide leadership, market strategy and the tactical resources to harvest, package and monetize the unique processes and best practices of leading companies. Jon has been featured as a technology and business leader in Forbes, The Wall St. Journal, Advisor Today and dozens of trade publications. Jon is the author of The Thought Leader, founder of The Wisdom Network – a private think-tank, a contributing writer for Capterra, and a sought-after speaker with engagements at MDRT, TED, AALU, TechAssure, Lincoln Financial, Marshberry, NAIFA, and several regional organizations nationwide.