"Art enriches our lives. It can transform people in a moment of deep need." - Dawn Farrow Crafting Experiences In this enlightening conversation, we delve into the intricacies of succeeding in the entertainment economy, focusing on the vital role of producing successful live events. Guest Dawn Farrow shares her journey from working in marketing for theatre and live events to founding On Sale Group. She recounted her transition from agency work to launching her own marketing and partnerships agency, and how she now operates as a consultant, delivering sales and marketing campaigns for global live experiences. Dawn emphasized the importance of community-building within the "experience economy," advocating for a dedicated space for collaboration, learning, and support among professionals in marketing, events, and live shows. Her vision for On Sale Live was driven by the complexity of ticket sales and marketing, inspiring her to create a platform for professionals to meet, learn, and collaborate. Interestingly, Dawn's journey began with a love of dance. She was educated with the early vision of becoming a professional dancer, a passion that undoubtedly shaped her understanding of live performance and the arts. This background in dance has informed her approach to the live events industry, allowing her to connect deeply with the artistic side of the business. Throughout our conversation, Dawn's passion for the industry was palpable as she discussed her involvement in marketing successful ticketed experiences and her motivation to support professionals behind the scenes. Her influence in the industry is underscored by her track record of selling over 36 million tickets, illustrating the scale and impact of her work. A true artist working on behalf of the arts! on sale live website dawn farrow instagram global institute of experience marketing Subscribe: iTunes | Android | Spotify | Email | RSS MORE ART UNKNOWN PODCASTS.fusion-portfolio-wrapper#fusion-portfolio-1 .fusion-portfolio-content{ padding: 25px 25px 25px 25px; text-align: center; }.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:20px;}Crave Magazine2025-12-08T02:24:07-07:00 Ep80 Dawn Farrow Ep80 Dawn FarrowCrave Magazine2025-11-24T12:09:08-07:00 Ep79 Richard Moon Ep79 Richard MoonCrave Magazine2025-11-19T03:27:58-07:00 Ep78 Kirk Voclain Ep78 Kirk VoclainCrave Magazine2025-11-17T10:06:50-07:00 Ep77 Stan Lai Ep77 Stan LaiCrave Magazine2025-11-26T05:35:16-07:00 Ep76 Dennis Welch Ep76 Dennis WelchCrave Magazine2025-11-05T12:04:31-07:00 Ep75 Jim Wills – part 3 Ep75 Jim Wills – part 3Crave Magazine2025-10-27T03:42:57-06:00 Ep74 Cameron Smith Ep74 Cameron SmithCrave Magazine2025-10-23T03:37:36-06:00 Ep73 Siquoyia Blue Ep73 Siquoyia BlueJim Wills2025-10-16T11:53:25-06:00 Ep72 Clementine Moss Ep72 Clementine MossJim Wills2025-10-12T09:45:00-06:00 Ep71 Rob Murat & Maya Elizabeth Ep71 Rob Murat & Maya ElizabethCrave Magazine2025-11-17T07:48:28-07:00 Ep70 Meg Raiano Ep70 Meg RaianoCrave Magazine2025-11-21T06:25:41-07:00 Ep69 Kat Sparks Ep69 Kat SparksCrave Magazine2025-11-21T06:28:00-07:00 Ep68 Christopher Quigley Ep68 Christopher QuigleyCrave Magazine2025-11-21T06:31:29-07:00 Ep67 Shanti Hershenson Ep67 Shanti HershensonCrave Magazine2025-11-21T07:53:07-07:00 Ep66 Alan Katz Part 2 Ep66 Alan Katz Part 2Crave Magazine2025-11-21T07:56:04-07:00 Ep65 Alan Katz Part 1 Ep65 Alan Katz Part 1Crave Magazine2025-11-21T08:00:58-07:00 Ep64 Hersh Gutwilik Ep64 Hersh GutwilikCrave Magazine2025-11-21T08:02:08-07:00 Ep63 Teri M Brown Ep63 Teri M BrownCrave Magazine2025-11-21T08:06:51-07:00 Ep62 DJ Windy M Ep62 DJ Windy MCrave Magazine2025-11-21T08:11:06-07:00 Ep61 Ant Boogie Ep61 Ant BoogieCrave Magazine2025-11-23T03:53:34-07:00 Ep60 Isabel Hülya Ergül Ep60 Isabel Hülya ErgülCrave Magazine2025-09-29T08:00:15-06:00 Ep59 Afro Preachah Ep59 Afro PreachahCrave Magazine2025-09-29T08:02:39-06:00 Ep58 Sofia Zolezzi Ep58 Sofia ZolezziCrave Magazine2025-09-29T08:04:27-06:00 Ep57 Janet Dossigny Ep57 Janet DossignyCrave Magazine2025-09-29T08:07:05-06:00 Ep56 Laura Viola Preciado Ep56 Laura Viola PreciadoCrave Magazine2025-09-29T08:18:57-06:00 Ep55 Suzanne Frazier Ep55 Suzanne FrazierCrave Magazine2025-09-29T08:20:21-06:00 Ep54 John Bacon Ep54 John BaconCrave Magazine2025-09-29T08:23:04-06:00 Ep53 Heidi Luerra Ep53 Heidi LuerraCrave Magazine2025-09-29T08:25:42-06:00 Ep52 Murat Germen Ep52 Murat GermenCrave Magazine2025-09-29T08:35:44-06:00 Ep51 Monalicious Ep51 MonaliciousCrave Magazine2025-09-29T08:37:09-06:00 Ep50 Jim Wills – part 2 Ep50 Jim Wills – part 2Crave Magazine2025-09-29T08:45:05-06:00 Ep49 Angel Espino Ep49 Angel EspinoCrave Magazine2025-09-29T08:46:13-06:00 Ep48 Jesse Doyle Ep48 Jesse DoyleCrave Magazine2025-09-29T08:49:03-06:00 Ep47 Mary Bue Ep47 Mary BueCrave Magazine2025-09-29T08:49:31-06:00 Ep46 Kelly Marie | Messy Ever After Ep46 Kelly Marie | Messy Ever AfterCrave Magazine2025-09-29T08:49:54-06:00 Ep45 Steven Dossou Ep45 Steven DossouCrave Magazine2025-11-21T08:21:09-07:00 Ep44 Elizabeth Lo Ep44 Elizabeth LoCrave Magazine2025-09-29T09:01:18-06:00 Ep43 Anna Murphy Ep43 Anna MurphyCrave Magazine2025-09-29T09:10:59-06:00 Ep42 Zialand Ep42 ZialandCrave Magazine2025-09-29T09:05:17-06:00 Ep41 Cole Scheifele Ep41 Cole ScheifeleCrave Magazine2025-09-29T09:12:45-06:00 Ep40 Jensen Sutta-Part 2 Ep40 Jensen Sutta-Part 2Crave Magazine2025-09-29T09:13:16-06:00 Ep39 Jensen Sutta-Part 1 Ep39 Jensen Sutta-Part 1Crave Magazine2025-09-29T09:23:36-06:00 Ep38 Patricia McInroy Ep38 Patricia McInroyCrave Magazine2025-09-29T09:24:02-06:00 Ep37 Adrianne Tamar Arachne Ep37 Adrianne Tamar ArachneCrave Magazine2025-09-29T09:24:47-06:00 Ep36 Lé Secret Ep36 Lé SecretCrave Magazine2025-09-29T09:25:46-06:00 Ep35 Ariana Gradow Ep35 Ariana GradowCrave Magazine2025-09-30T02:56:40-06:00 Ep34 Ben Makinen Ep34 Ben MakinenCrave Magazine2025-09-30T03:25:56-06:00 Ep33 Morgan Mandala & Randal Roberts Ep33 Morgan Mandala & Randal RobertsCrave Magazine2025-09-30T03:27:08-06:00 Ep32 Gamelan Tunas Mekar Ep32 Gamelan Tunas MekarCrave Magazine2025-09-30T03:28:54-06:00 Ep31 Talk Gallery