Using love as a business strategy might seem like a strange title - especially coming from an engineer. Generally speaking we technical people are pretty much just the facts. The talk of soft skills and focusing on people makes me squeamish - so to start talking about loving your customer is really a leap - for me anyway. Over the past few months, I keep hearing pastors talk about being called to love one another. Yes, if you look that up in the Bible - you might find it a time or two - so not really a surprise to hear it. But perhaps I just now have started to hear it clearly. So I have been thinking - what does this mean for me as a university faculty and business owner. We have been talking a lot about this inside the business - so much that "love the customer" is becoming a theme. Using Love as a Business Strategy Loving the customer means... * Loving your customer means knowing your customer. * Loving your customer means tuning into their frustrations and needs. * Loving your customer means treating them like you would want to be treated. * Loving your customer means people come first. Some observations * We like them more. * Sales are up. * Everyone is happier serving them. * Loving them does not mean they want it for free.   Click here to listen now. Subscribe & Review in iTunes Are you subscribed to my Company of One? If you’re not, I encourage you to do that today so you don’t miss an episode. Click here to subscribe in iTunes! If you like what you hear, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast. I also love reading them and connecting with you. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: The Theft of America’s Soul: Blowing the Lid Off the Lies That Are Destroying Our Country * Love Is the Killer App: How to Win Business and Influence Friends * How to Win Friends & Influence People * This Is Marketing: You Can't Be Seen Until You Learn to See * Ep 132: How Being a Christian has Made Me Wealthy