Using love as a business strategy might seem like a strange title - especially coming from an engineer. Generally speaking we technical people are pretty much just the facts. The talk of soft skills and focusing on people makes me squeamish - so to start talking about loving your customer is really a leap - for me anyway.
Over the past few months, I keep hearing pastors talk about being called to love one another. Yes, if you look that up in the Bible - you might find it a time or two - so not really a surprise to hear it. But perhaps I just now have started to hear it clearly. So I have been thinking - what does this mean for me as a university faculty and business owner.

We have been talking a lot about this inside the business - so much that "love the customer" is becoming a theme.
Using Love as a Business Strategy
Loving the customer means...

* Loving your customer means knowing your customer.
* Loving your customer means tuning into their frustrations and needs.
* Loving your customer means treating them like you would want to be treated.
* Loving your customer means people come first.

Some observations

* We like them more.
* Sales are up.
* Everyone is happier serving them.
* Loving them does not mean they want it for free.

 
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Links mentioned in this episode:

The Theft of America’s Soul: Blowing the Lid Off the Lies That Are Destroying Our Country
* Love Is the Killer App: How to Win Business and Influence Friends
* How to Win Friends & Influence People
* This Is Marketing: You Can't Be Seen Until You Learn to See
* Ep 132: How Being a Christian has Made Me Wealthy