Direct Trade:
We prefer to source our coffees by “Direct Trade.” “Direct Trade” is a personal negotiation with small farmers, providing them a fair price and systems to encourage high quality coffee. Although there is no certification currently for “Direct Trade” coffee, there is transparency and quality. It was started by a movement of coffee companies whom didn’t agree with some aspect of “Fair Trade.”
We have made a conscious effect to keep the grower’s best interests in mind. By taking part in “Direct Trade” we feel our farmers, workers and their families are able to have a better quality of life. In fact one of the largest “Direct Trade” coffee proponents, Intelligentsia Coffee, pays their grower 25% over what “Fair Trade” pays them.
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