By Adam Turteltaub How much is your cybersecurity program worth? Traditionally the thinking has kind of been: if we don’t have a breach it’s expensive but valuable, and if we do have one it’s both expensive and worthless. Eric Shoemaker of Genius GRC advocates for a different way to value cybersecurity efforts. Instead of just looking at what it prevents, also look at what it enables: your organization to do business with less friction. A good cybersecurity  program give customers the confidence that you are safe to do business with. It prevents business interruptions, and doesn’t get too much in the way of the business. So track things like deals successfully closed after reviewing the company’s cyber defenses. He also argues for using near misses as a way to demonstrate value. Each incident provides an opportunity to examine what could have gone wrong, what controls worked, and what enhancements could be made to strengthen them. Listen in to learn more about how you can establish the value of your cyber protection efforts. Listen now Sponsored by Case IQ, a global provider of whistleblowing, case management, and compliance solutions.