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What if the data hidden in your buildings could unlock your next investment opportunity?  In this episode of the Commercial Real Estate Podcast, hosts Aaron Cameron and Adam Powadiuk welcome Mike Maxfield, SVP of Business Technology at Brookfield Properties, to unpack how data is becoming one of the most powerful sources of competitive advantage in commercial real estate. The conversation explores how fragmented property and tenant data can be transformed into unified intelligence that drives smarter portfolio decisions and long-term NOI growth. 

Mike shares why standardizing systems across asset classes, from office to logistics, creates visibility that most operators lack, and how proprietary data models outperform off-the-shelf analytics tools. The episode also looks ahead to the next five years, examining how AI will reshape predictive market analysis, investment underwriting, and organisational productivity. For owners, operators, and investors navigating legacy systems and data silos, this discussion offers a clear roadmap for separating meaningful signals from market noise in an increasingly transparent real estate landscape.

What you will learn:

• How to transform siloed data into actionable intelligence
• Why tenant relationship management data is as critical as financial data
• The “Proprietary Secret Sauce” framework
• How to navigate organizational friction when implementing standardization.
• Why AI productivity gains are split into two categories
• The real competitive edge in a data-saturated world

Mike Maxfield is Senior Vice President of Business Technologies at Brookfield, leading strategic initiatives at the intersection of real estate, technology, and operations. With over 13 years at Brookfield, Mike has spearheaded digital transformations across the company’s diverse real estate portfolio, from office and retail to logistics, multifamily, and hospitality, and now drives standardization and simplification efforts across all North American sectors. His expertise spans data strategy, tenant relationship management, climate resiliency reporting, and AI-driven predictive analytics for investment decision-making.

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