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What if the biggest opportunity in Canadian real estate is hiding in plain sight? In this episode of the Commercial Real Estate Podcast, hosts Aaron Cameron and Adam Powadiuk welcome back Adrian Rocca, CEO at Fitzrovia,  for his fourth appearance on the show to unpack a contrarian view of today’s Canadian real estate market. Despite ongoing headwinds, Adrian explains why market softness may be the ideal moment to pursue core Class A rental development in downtown Toronto. The conversation explores how disciplined operators are positioning themselves ahead of a looming supply cliff that could drive the next rental growth cycle. 

Adrian also shares insights on portfolio diversification through student housing and seniors living across multiple provinces, and why these asset classes are attracting long-term conviction capital. The episode goes further, tackling the policy reforms needed to unlock foreign investment and meaningfully address Canada’s housing shortage. For developers, investors, and industry leaders navigating uncertainty, this discussion offers a grounded, data-driven case for why bold, contrarian moves today could define outperformance tomorrow.

What you will learn:

• How to outperform competitors during market softness
• Why the supply cliff creates an unprecedented rent-growth window
• The capital conversation framework that keeps investors committed during uncertainty
• How to leverage partnerships to compete on value instead of incentives
• Why government policy is the real lever for unlocking supply
• The case for strategic expansion into new asset classes and geographies

Adrian Rocca is the CEO at Fitzrovia and a visionary real estate developer and investor known for his expertise in purposeful rental housing, student accommodation, and senior living developments across Canada. With a track record of strategic expansion into new markets and asset classes, including his recent entry into retirement housing through a programmatic JV partnership and aggressive growth in student housing across Ontario and British Columbia, Adrian has established himself as a thought leader in the multifamily sector.

The post Building Against the Cycle: A Contrarian CRE Case with Adrian Rocca, CEO at Fitzrovia appeared first on Commercial Real Estate Podcast.