This week on Marketing TidBits, we have invited a special guest in from the company that captures the entire app development picture, VisionMobile.com. It is difficult to find another company that publishes comprehensive and insightful reports and surveys

With over two million apps on the app store, many developers are asking questions like how can I get feedback for an app before it’s launched? How can I make sure that my app is bug free? To answer some of these hard hitting questions, we invited the CE

Media coverage has become one of the most discussed app marketing techniques in recent years. To discuss this topic, we decided to invite Dave Caolo, news editor for TUAW (The Unofficial Apple Weblog)! TUAW covers all things Apple including their hardware

In today’s episode we join forces with Appboy to discuss such topics as app user behaviour. During our discussion, we talked about five different app user profiles that Appboy has come up with to characterize different user cases and individual's intera

Any app developer who has marketed their app has used, or at least heard of the company, App Annie. In this interview with Marcos Sanchez, the VP of App Annie’s Worldwide Communications, we discuss the company’s history and such topics as – essentia

When you think about marketing, one of the first things you visualize is the content you wish to create for your campaign. On this week’s episode, we discuss content production with Bernadette Burke, the CEO of Brella Productions.  Bernadette Burke is

We all know history tends to repeat itself. By looking back in time, we can see what leads to great successes or what leads to triumphant failures.  Do you remember the Dot Com bubble? How about the time when startups were funded by multiple venture capi

This week we have invited Shaun Johnson, entrepreneur and investor at Handmade Ventures, to discuss investing and the criteria for choosing a specific project or startup to invest in. Throughout this interview we also touched upon what kind of apps the cu

 How storytelling helps in marketing In this episode we invited Julie Crabill, CEO of Inner Circle Labs to talk about storytelling in marketing. We touched upon some of the best case studies that Inner Circle Labs has for successful marketing storytelli