Coffee Tips with Carla
Where Do You Do Business? Developing a Marketing Plan
In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article,
Who are the People You Serve? Developing a Marketing Plan
One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to ...