This week on Coasthawk Talk our host Nick Swinmurn is joined by Lisa Fridman, the Co-Founder and President of Quadrata. Quadrata is a Passport Network bringing the identity and compliance layer to DeFi across existing public blockchains. In this episode Nick dives into a series of questions to really understand what Quadrata is looking to accomplish in the Web3 space, and how they aim to set a new standard in digital identity. To start the show Nick has Lisa dive into her background where she grew up in Russia before moving to the United States to go to Business school at UCLA. Nick asks about the specialized early education in Russia and other parts of the world compared to the United States’ education model, and how Lisa got her initial interests into this space. Lisa talks about how Quadrata aims to debunk the myth of finance being boring by helping the masses understand digital identity, and she further explains the benefits of their NFT style Passport. Nick asks Lisa what she thinks about the timeline for mainstream adoption, and she explains the balance spent on focusing between the Passport product itself and the Quadrata ecosystem that it is a part of.

- Personal LinkedIn - https://www.linkedin.com/in/lisafridman/

- Company LinkedIn - https://www.linkedin.com/company/quadrata-inc/

- Website - https://quadrata.com/

- Twitter @QuadrataNetwork - https://twitter.com/QuadrataNetwork

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The Coasthawk Talk podcast is hosted by Nick Swinmurn, Founder of Zappos. This podcast takes a deep dive into the passion projects of the best athletes and entrepreneurs each week. Join in on the conversation where you’ll hear about the next frontier of business, NFTs, philanthropy, and amazing products created by athletes and some of the incredible entrepreneurs Nick has met along his journey. Our goal is to unpack and discuss how athletes and entrepreneurs have created some of the world’s most successful brands and businesses. If you enjoy the show please subscribe, rate, and review. This is Coasthawk Talk.