This week on Coasthawk Talk our host Nick Swinmurn is joined by Phillip Shoemaker, CEO and Executive Director of Identity.com. They start the show talking about Phillip growing up in Cupertino while having a father who worked for IBM, and his journey that took him to working at Apple to help build and run their App Store. Phillip took the security and identity issues he saw while doing so, and decided to start Identity.com in order to tackle decentralized identity and security. They talk about how Phillip always saw the future of computing as mobile computing, and how someone can deal with rapid growth in a frontier industry like the growth he saw when running the App Store.

  Identity.com is the leading identity-verification nonprofit providing an open-source, decentralized ecosystem. Its flagship technology is the Gateway Protocol, which provides permissionless authentication and verification. Together with Identity.com, companies and developers may create convenient, on-demand identity verification solutions that offer consumers ownership and control over their digital identities.

- Twitter @Identity - https://twitter.com/identity

- LinkedIn - https://www.linkedin.com/in/shoemaker/

- Website - https://www.identity.com/home-3/

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The Coasthawk Talk podcast is hosted by Nick Swinmurn, Founder of Zappos. This podcast takes a deep dive into the passion projects of the best athletes and entrepreneurs each week. Join in on the conversation where you’ll hear about the next frontier of business, NFTs, philanthropy, and amazing products created by athletes and some of the incredible entrepreneurs Nick has met along his journey. Our goal is to unpack and discuss how athletes and entrepreneurs have created some of the world’s most successful brands and businesses. If you enjoy the show please subscribe, rate, and review. This is Coasthawk Talk.