Coach Pony

Coach Pony


How to Create a Sales Funnel That Works

November 07, 2024

To have predictable income as a coach, you need a sales funnel.


Now, the words “sales” and “funnel” might bring up some feelings about not wanting to be sleazy and salesy or worry that it’s going to be overwhelming to get set up and running.


A sales funnel does not need to use sleazy tactics or be super complicated.


So what makes a good sales funnel tick? Let’s break it down. 


Welcome back to season seven of the Coach Pony podcast, where we are going to cut through the noise and show you how to launch your coaching business fast.


Today, I want to dig into the purpose of a sales funnel in your coaching business, and how two simple, low-tech strategies can help you make more consistent income and stay out of the boom and bust sales cycle. 


Plus we’ve got another excellent pit crew pep talk from Bobbi Palmer of Date Like a Grownup on rethinking your mindset about sales and marketing for your coaching business.


Listen to the full episode to hear about:

  • Why a sales funnel is like dating before you make a commitment
  • The two simple purposes of a sales funnel
  • The strategies behind free consults or free coaching and how to choose what’s right for you
  • Doing the math on how sales funnels create predictable income


To learn more about Bobbi Palmer:


To learn more about Christie Mims:



Resources: