Sometimes it feels like craft chocolate is just an expensive hobby. Very few of the people I meet know anything about chocolate and cacao; educating the world’s populace seems futile. But what about those of us who already buy craft chocolate on the regular? What convinced us to buy our first bar or cup of fine cocoa? Did we have a mind-blowing taste, or go purely off a friend’s good word?

Compared to mass-produced chocolate, bean to bar chocolate is basically an entirely new product, and it tastes like one, too. But the main reason most people don’t even know it exists is because on average, it’s much more expensive than chocolate-flavored candy bars. Today’s episode covers how so many of us discovered craft chocolate in the first place, and what factors continue to convince us to fork over our hard-earned cash in the name of quality chocolate.

To read an article related to this episode, click here.

Show notes: https://damecacao.com/chocolate-on-the-road-why-we-buy-craft-chocolate/

Show Instagram: https://www.instagram.com/chocolateontheroad/