The China Influencer Marketing Podcast

The China Influencer Marketing Podcast


Private traffic 101: Breaking down China’s hottest marketing trend

July 06, 2020

Private traffic (sīyù liúliàng 私域流量) was one of the biggest China marketing trends of 2019. It has become even more popular in 2020 as an increasing number of brands and livestreamers have begun implementing this tactic.

While the term is thrown around a