In this episode of Chattinn Cyber, Marc Schein interviews Darren Blatt, a pioneer of Professional Internet marketing and the CEO of Affiliate Ball.

Darren begins the conversation with a reference to how it all started for him and how he transitioned seamlessly into the industry that had the Internet at its center. He then reflects upon the definition of an Affiliate, pertaining to the Affiliate industry before getting into the technicalities of the contemporary world's most prominent field — Digital Marketing.

Darren shares his comprehensive insight into how the huge trade shows across major cities such as New York, Vegas, San Francisco, etc., allows him to justify the marketing and branding efforts. To that end, he points out that throwing affiliate balls require utmost interaction, especially when the marketing methods have taken a massive and unprecedented turn during the pandemic. He goes on to describe how the pandemic has pushed him to tweak his approach to trade shows and how he has leveraged virtual connectivity to keep the flow intact.

Subsequently, Darren addresses working with celebrities and their impact on the marketing endeavors. Finally revisiting some of the best practices for effective marketing.

Key Takeaways:

Heading to trade shows regardless of the industry or the industry segment is essential for learning.
Targeting trade shows concentrated around the niche is even better and further attracts a great learning experience.
Success in the digital world is guided by various underlying facets, with "asking questions" being integral.

Key Quotes:

"An affiliate is someone who gets paid on production" - Darren (3:43)
"Throwing Big Events are really some of the best branding and marketing you can do." - Darren (5:40)
"But by the time we all get back in person, I think you're going to see these events explode because people are dying to go back to listen to them" - Darren (13:30)
"There is 80 20 rule in marketing where 20 percent is what you know, and 80 percent is who you know." - Darren (18:00)