It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are.

To celebrate, I thought I’d do something special today and share a little piece of the book with you. Specifically, I’m reading from the heart of it — the part where I break down how to determine what your marketing strategy should even be in the first place.

Because let’s be honest: marketing can feel overwhelming fast. There’s no shortage of strategies out there, and when you’re trying to sort through them all without a business degree or a marketing background? It’s enough to make you want to throw in the towel and go live in the woods.

If you’ve already read the book, I’d love to ask a small favor as part of this celebration: I’m hoping to hit 26 book reviews on Amazon this week. If you’ve read Chasing Simple Marketing and haven’t left a review yet, would you take a few minutes to do so? It would mean the world to me.

Okay — ready to dive in? Let’s talk strategy.

• Stop into my YouTube channel for weekly videos about all things content marketing
• Check out the Playbook for a Complete Marketing Game Plan
• Action Step: Read my book Chasing Simple Marketing and leave a review