If you’ve ever wondered whether holiday-themed content is worth the effort, consider this:

• U.S. holiday spending in 2024 is projected to hit $984.3 billion, with $699.4 billion going toward gifts alone.
• The average American plans to spend $641 on gifts and over $1,600 total when including travel, entertainment, and seasonal items.
• 92% of U.S. consumers plan to shop for the holidays, and 70% say they’ll spend more than they did in 2024.
• Online holiday sales are expected to reach $296.5 billion, making up over 30% of total holiday spending.

That’s a massive audience – and a massive opportunity – for anyone with a channel that taps into the holiday spirit.