Your "Why" is important. The "How" is just as important and harder. 
Douglas Atkin, fmr Head of Global Airbnb Community talk about how to unveil your company's core values. Real core values, that will actually shape your culture and organization. Douglas takes us through his journey of recreating the core values wheel at Airbnb. 
How do you keep that culture and insist new hires embrace your mission and purpose? Listen to find out. 
Thanks to our friends at Symphony Talent for supporting the Cult Brands Series of podcasts. 

This podcast is a companion to Douglas' series authored entitled Purpose Must Come First on Medium.