Win-win communication and selling is the art of making sure your customer buys the product that is exactly what they need. This principle is exactly what Brian Scudamore, founder and CEO of O2E Brands, follows in his businesses, which he has grown into a successful enterprise. In this episode, Douglas Brown explores how Brian does business, motivates his employees, and works for his values and vision. Tune in and learn more sales strategies from CEOs every episode.