Herd Around the Barn

Herd Around the Barn


Veganuary is Almost Here! Looking Ahead with Co-Founder Matthew Glover

November 30, 2021

As 2022 quickly approaches, Matthew Glover wants you to start your year going plant-based. His organization, Veganuary, has influenced over half a million people in the UK to ditch animal products as part of their New Year’s Resolution. Today, he joins Kathy for a lively conversation about:


  • His childhood spent in slaughterhouses, and how this led him to veganism as an adult
  • Veganuary’s start as a humble organization launched by Matthew and his wife, Jane, at their dining room table
  • How Veganuary differs from country to country, and Matthew's aim to spread the campaign in the U.S.
  • The importance of investing in plant-based businesses through Veg Capital
  • VFC, Matthew’s newest foray into Vegan Fried Chicken and plant-based eating


To stay up-to-date with Veganuary, follow them on Instagram and Facebook. Check out Vegan Fried Chicken at www.vfcfoods.com.