Highlights of the Carolina Outdoors
Growing Generations in the Outdoor Business
Bill Bartee & Wes Lawson talk about the changing make-up and buying power of groups of people. The youngest Millennials are now adults with buying power & they're looking for experiences. The outdoors is a great place for that. The Boomers are focused on Health & have travel/adventure on their mind. The RV rentals and purchases are being pushed immensely with this group.