Highlights of the Carolina Outdoors
Smoky Bear Celebrates 80 Years
December 14, 2024
A recent fire near the Crowders Mountain State Park remind Bill and about the famed Smoky Bear ad campaign.
Segment Highlights:
- Smoky Bear was started as a PSA to educate about unplanned wildfires
- The first campaign began 80 years ago in 1944.
- The real cub rescued from a fire resided in the Washington, DC Zoo had to receive its own zip code due to the amount of fan mail.
Things You’ll Learn by Listening:
8 in 10 people recognize the Smoky Bear character and campaign.
The Carolina Outdoors is powered by the Charlotte hiking store, Jesse Brown’s. Lace up your comfortable shoes, grab a water bottle, and get outdoors.