CannMed Coffee Talk

CannMed Coffee Talk


Breeding Techniques to Create Unique Genetics with Justin Esquivel

September 18, 2024

Justin Esquivel is CEO & Geneticist, Green Luster Phenos™ and has been an influencer and leader in the cannabis industry for 15 years. Esquivel was the head grower and geneticist of an indoor commercial-scale cultivation operation back in 2012.  Justin has consulted with over 100 cannabis facilities, 72 of which operate commercial canopies.  Esquivel provides home growers with pest and bacteria-resistant genetics in seed and breeders’ cut form on a global scale!  He brings standard operating procedures to a gold standard.  His one-of-a-kind approach to plasticity breeding has sparked tons of interest across the globe.  Esquivel also specializes in Cannabis Tissue Culture & Selective Homozygous Breeding, enabling his company to bring exotic tailored offspring to growers globally!


During our conversation, we discuss: 



  • Justin’s background in traditional ag and how that applies to cannabis 
  • How he uses tissue culture to store genetics and eliminate pathogens 
  • The process for creating stable cannabis varieties
  • How purposely introducing pests into the breeding room helps select for resistance traits 
  • The application of analytical tools, such as PCR, HPLC, and marker-assisted breeding 

Thanks to this episode’s Sponsor: Rare Earth Genomics. 


Rare Earth Genomics is a dynamic partnership formed with Texas A&M AgriLife, one of the world’s leading research institutions, to accelerate hemp research and create tools for farmers. Their mission is to increase the likelihood of a successful harvest for farmers through genetic analysis and rigorous environmental testing of vigorous cultivars. 


Learn more at rareearthgenomics.com 


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