The Canadian cannabis market continues to mature and flourish under a liberal national legalization policy, and here to help us understand the latest trends in Canada is Ben Kaanta, COO of licensed producer Westleaf Inc. As a vertically integrated Canadian cannabis company, Westleaf has significant assets operating under development across the value chain. The company builds and operates cultivation, extraction, processing, manufacturing, research and development, and wholly-owned retail.  This includes Westleaf’s new retail brand Prairie Records, a unique dispensary that creates an unparalleled purchasing experience celebrating the inherent tie between music and cannabis. In this episode, Ben shares with us an inside look at Prairie Records and where he sees the Canadian cannabis market heading in the next few years. Learn more at https://www.westleaf.com  Key Takeaways: Ben’s background in mechanical engineering and how he came to enter the cannabis space Differences Ben has observed between the cannabis market in the US versus Canada How Westleaf has evolved since it was founded in 1992, including the scope of its grow operation and the products it currently manufactures How Westleaf came up with the idea to create a record store retail experience A deep dive into Westleaf’s strategy in determining where to position its dispensaries An inside look at the Prairie Records dispensary and the unique customer experience it works to create The capital-raising process involved in launching Prairie Records Westleaf’s upcoming initiatives and Ben’s insight on what Canadian cannabis will look like in the next 5 years