Building trust around cannabis has been a slow process. The U.S. Government spent billions of dollars over several decades smearing the plant and degrading users. Now it’s up to cannabis retailers and producers to change the narrative. The only way to do that is through transparent practices and education. New technologies are making this easier. In this episode of Cannabis Tech Talks, Isaac Balbin shares how his inventory and compliance software Parsl is using blockchain to create an unchangeable record of product data from seed to sale. By pairing that information with a consumer app called Parsl Trust, cannabis customers can scan retail items and see an entire history including harvest data, lab reports, and even counterfeit warnings. Join the conversation and learn more at Parsl.co.

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