With 4/20 fast approaching, Zach Santarsiero, CMO of CannaPlanners and Brendan McKee, Co-Founder and COO of Silver Therapeutics dive into what it takes to prepare for the cannabis industry’s biggest sales day of the year.

From cutting through the noise with data-driven marketing to managing inventory and staffing for a surge in demand, Zach and Brendan are here to share their playbook for a record-breaking 4/20.

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