Creating a social media following is challenging, but it’s especially difficult for cannabis content creators. Several platforms refuse to propagate cannabis-themed posts and creators are accustomed to having posts banned or entire accounts suspended. To learn more about building a brand through social media, Cannabis & Tech Today spoke with Miss Rad Reefer, a cannabis content creator with tens of thousands of followers (hundreds of thousands before account suspensions knocked back her numbers). She shares how authentic, educational content can drive engagement and admits being a “cute chick” doesn’t hurt, either.

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