California Wine Country continues with its series of repeat podcast episodes featuring women in the wine business, since there is no new show due to continuing Coronavirus coverage on home station KSRO. This episode with Rebecca Robinson from ZAP was originally recorded and aired on January 10, 2018. 

Rebecca Robinson is today’s featured guest on California Wine Country with Steve Jaxon and Dan Berger. Rebecca is the Executive Director of ZAP, Zinfandel Advocates and Producers. ZAP will be holding ZIN EX, the Zinfandel Experience, in San Francisco, January 18-20, 2019, dedicated to Zinfandel. Robert Larsen is also back in the studio today. He spent many years at Robert Strong and now runs The Larsen Projekt. (He was last on California Wine Country in September of last year. Here is a link to the podcast of that show.)
Recap of Wines Tasted Today:

2014 Acorn Zinfandel, Heritage Vines, Alegría Vineyards, Russian River Valley.
2015 Robert Biale Vineyards Zinfandel, Black Chicken, Napa Valley.
2015 Ledson Zinfandel, Sonoma Valley Reserve, Estate Ancient Vine.
2015 Armida Zinfandel, Maple Vineyards, Dry Creek Valley, Sonoma County.

First, Steve asks Dan Berger about his wine column published today in the Press Democrat. Dan tells that it is about the large number of 2017 white wines that will start to appear in the stores over the next two months. They will be very fresh and young but they would benefit from at least another 6 months in the bottle. Read the whole article here.

Dan introduces Zinfandel as a natural grape for the United States because it doesn't grow anywhere else. It was a variety that came from Europe around the turn of the previous century. It has a lot of fruit and not a lot of other places grow it. (It is grown in Italy and known by its Italian name, Primitivo.) It has a long growing season and phenomenal flavors. It can make many different styles.

Rebecca Robinson's experience in Zinfandel goes back to when she was a student at Sonoma State University. She worked in the wine industry for a while before starting as Executive Director of ZAP about 20 years ago.
Rebecca Robinson on ZIN EX
She describes the Zinfandel Experience, which they have been producing since 1991. They are at 3 locations this year; Thursday January 18, there is a farm to table dinner at One Market. The next day there is an educational session about growing the grape and making the wine. Then on Friday night there is a winemakers' dinner and auction to support their educational foundation. On Saturday they finish with the grand tasting at Pier 27 on the Embarcadero in San Francisco. Some events are sold out, see the websites prior to the event for all updated information.

Rebecca Robinson talks about how they are telling their story of how the California winemaking business has evolved and how they were successful at promoting big tasting events early on. Dan points out that Zinfandel has become one of the most interesting varietals in terms of vineyard designations. Joel Peterson at Ravenswood was a pioneer at this. You don't just look for the brands, you look for the vineyards. Some of the vines are over 100 years old and the flavors are consistent from year to year. He mentions that it can be made into everything from white wine to port, and you will see (and taste) all of those and everything in between at the event.

The Flights event on Friday is about carrying Zinfandel into the future. They celebrate the living treasures of the old vineyards, but the young winemakers are in a unique position to carry it forward.

Dan discusses Zinfandel as a food wine. They all had lunch today and talked about how they go with food. Lamb goes well with Zinfandel, says Steve. The 2014 Acorn Russian River Zinfandel that they are tasting is a good example...