Dan Berger, Clark Smith and Clark’s book Postmodern Winemaking.

Clark Smith, one of our most frequent guests, is back again on California Wine Country with Dan Berger and Daedalus Howell. His last time on CWC was this episode on Dec. 6, 2024, when he talked about unusual varietals.

Dan Berger is at WineSong today, and Clark Smith is here with Daedalus Howell. Clark Smith just got through bottling 12 new wines. One of the great things about wine is that you can’t experience it on the internet. You can experience a lot of BS about wine on the Internet, though. Daedalus remembers.

At first, there were some important writers who moved wrote in magazines, now writing online. Clark remembers that they were friends of the wine industry. They wanted to promote the idea of wine as a beverage. In 1972 when Clark Smith went into the wine business, he toured the country and met as many of them as he could. Now there are 13,00o so that’s a big change. Clark Smith notes the difference between regulation of the wine industry between the US and France. In France, the regulations are all about making the wine, and in the US, regulation all about selling the wine.

CWC is brought to you by Deodora Estate Vineyards. Visit Deodora to discover 72 acres in the Petaluma Gap that are producing exceptional Chardonnay, Pinot Noir and Riesling.

They have a Pinot Noir from the Lester Family estate in the Santa Cruz mountains, which Clark calls the best region for growing wine anywhere. They also have a Sangiovese and a Zinfandel classico.

Dan is on the road at WineSong, calling on the phone. Clark mentions the Zinfandel they are tasting in the studio, which he made in the old style, “before the world went nuts” and people started asking for wines that were big “pruny high-alcohol” wines. Zins that reach 17% ABV, absurd. Why did Napa Cabernet go this way? It’s really a disgrace. Clark makes wonderful Napa Cabernet, the way they used to in the ’70s. “We got into this sort of wet T-shirt contest, how big can we make the wine?” Big became too big. Napa really grows some of the best Cabernet in the world, “then we just piss it away making these clown wines…” Word.