The Bucket Plan® On-Demand Series

The Bucket Plan® On-Demand Series


Reframing Life Insurance: From Protection to Strategic Asset Class

May 07, 2025

Life insurance is often misunderstood, mismanaged, and mis-sold, yet it remains one of the most powerful tools in comprehensive financial planning. Join host Dave Alison as he interviews Dave Buckwald, founder and CEO of OneTeam Financial and partner at C2P, who shares his deeply personal journey shaped by the tragic events of 9/11. With over 30 years of experience guiding individuals, families, and business owners through comprehensive financial planning, Dave Buckwald reveals how to overcome client inaction and effectively position life insurance as a strategic asset class within holistic wealth management. Discover the innovative "love and greed" approach to life insurance, learn how to reframe the conversation around taxes rather than mortality, and understand why even the wealthiest clients should consider life insurance as part of their legacy and estate planning.

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