Because You Need to Know®

Because You Need to Know®


Demystifying Artificial Intelligence and the Environmental Impact of Digital Technology with Rachad Najjar, Ph.D

September 20, 2024

With over 15 years of experience, Rachad’s mission is to align organizational learning and knowledge management programs with the organizational priorities and goals, identifying and assessing learning needs, and delivering an integrated learning strategy that balances experiential, social, and formal learning. Rachad is pioneering Expertise-based knowledge management which is a key pillar to establish strategies for knowledge sharing, transferring, reusing, and applying expertise to solve technical engineering problems. Rachad considers artificial intelligence techniques as an extension to human capabilities to help in designing the enterprise knowledge architecture, retain critical knowledge, and map the expertise to support customer projects. Rachad’s purpose is to foster a culture of learning and sharing that empowers engineers to grow and innovate.

In 2024, Rachad has founded 3R knowledge Services that provides world class proven experience management services and products in the field of organizational learning. He established and pioneered expertise-based knowledge management principles in his company’s product and services offering.

Between 2013 and 2024, Rachad has lead GE Renewable Energy in the field of organizational learning and knowledge management. He was responsible for designing and implementing an integrated learning strategy, system and processes. He was accountable for defining the enterprise knowledge architecture with the right set of knowledge-sharing communities. Rachad has documented monetary savings enabled by the Knowledge sharing program.

From 2008 to 2011, Rachad acted as a knowledge management advisor for a government agency in Dubai, UAE. He directed the requirements for the EFQM Excellence Award. He implemented the enterprise knowledge architecture and the operational processes. His efforts have resulted in winning the award.

Rachad holds a doctoral degree in industrial engineering (2017) and a master’s in software engineering (2012) from the Grenoble Institute of Technology. Rachad has co-authored a recent book in the field of knowledge management and research innovation. Rachad has numerous scientific publications in prestigious conferences and journals. In his thesis, he proposed a groundbreaking framework to characterize and configure the collaboration dynamics for virtual collectives. The framework has proven its effectiveness in multiple professional contexts and organizations.

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