Show Notes: Mike Leach has a passion for all things Salesforce.com. He specializes in Enterprise Integration, Identity Management, and Heroku. He is a force.com MVP with a pretty cool list of former employers, including Facebook. On April 6th, he launched his 6th startup Placements.io. We talk with Mike about what Heroku is and how important integrations are (listen to his awesome presentation at Dreamforce – Lessons Learned in Facebook integration- http://www.youtube.com/watch?v=ThfK0yeXp6Y). He is also a strong believer in exhausting all the declarative options before turning to a developer. Thinking about taking the leap from admin to developer? Mike has a great tip on that too. Besides the great tips – listen how Patriot Missiles helped him to where he is today! You can reach Mike on twitter @dlog and his company is placements.io (http://www.embracingthecloud.com/2013/04/07/NextAdventurePlacementsioE2EAdRevenueManagement.aspx).

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