https://www.youtube.com/embed/z4z8RbHnUUA

* Chloe Thomas* Author & Host of eCommerce MasterPlan

Show Notes:

* Think in quarters* Focus on 3 things* Traction - https://amzn.to/3tJZ1Y1* The 12 Week - Year https://amzn.to/373dIvk* eCommerce Marketing: How to Get Traffic That BUYS to your Website - https://amzn.to/3a8Hy3B* Productive Planner - https://amzn.to/2Z4XDRA* The Customer Master Plan Model* Customer Journey* Themes* Traffic* Conversion Rate* AOV

Sponsors:

* Prisync* Spark Shipping

Links:

* https://www.brandox.com/ecommerce-masterplan

Transcript:

Charles (00:00):

In this episode of the business. E-Commerce I talk with Chloe Thomas about choosing where to focus your time and attention. This is a business e-commerce episode, 158. Welcome to the business of eCommerce the show that helps e-commerce retailers start launch and grow your eCommerce business. I'm your host, Charles Palleschi and I'm here today with Chloe Thomas. Chloe is an author and the host of the eCommerce Masterplan Podcast, where they provide online training, advice and information for growing e-commerce businesses on the show. Me and Chloe go really deep into the topic of mindset and specifically choosing where to focus your time and attention and how to focus that attention. I think this is super helpful for anyone, and this is a big topic that I think this is often overlooked and it's really one of those things. If you get this right, it doesn't just have linear effects, but it also kind of multiplies and it, it can really move the needle. So super interesting interview is a bunch of book recommendations that I definitely think you should check out and I'll drop those all in the show notes. So let's get right into the interview. So, Hey Chloe, how are you doing today?

Chloe (01:14):

I'm good. Charles, so it was great to be here getting to talk to you about all things e-com

Charles (01:19):

Yeah. I love having also another podcast or on the show. You are the whole, you're an author, right? But also the host of the e-commerce master plan.

Chloe (01:29):

I am, yeah, yeah. Hosted the e-commerce most fun podcast, which is a we're in a few retailers and of the keep optimizing podcast where we focus on a different marketing method each month with mainly supplier side guests and experts. So, so yeah. Podcasting seems to take up a huge amount of my time these days.

Charles (